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Ad companies 60 years ago went through great lengths to measure success in terms of ROI for their customers. Agents would physically stand next to a billboard or posterboard and count people all day, day after day in an attempt to estimate traffic and views of a customer's ad.

 

In this respect, little has changed.

 

Today we still need to count views, and make estimations as to how much attention any one person may be giving to a campaign. However, we now have the advantage of years of research and the latest technology. Studies in web user's behavior, visual "heat map" studies and others give us a clear advantage over the competition.

 

But that's just the beginning.

 

A successful campaign must enter the conversation in the customer's head and reach them physically. This is the essence of what we do, and why Sorensen Online Trust is poised for leadership in online advertising.